DH Blog – Entries

Client, TEGO, product now on FAB

Design-Helm_TEGO_PowerGrid_Fab.png

We love Fab.com, and we're super excited to see our package design on its pages. Our client's product, the Power Grid is now available on Fab and directly through Tego's website. Design Helm's role in this on-trend device includes naming, logo, information graphics, copywriting and package design. Check out all our designs for Tego on our website designhelm.com/tego and you can pick up a PowerGrid by visiting TegoPower.com.

THINKING BEYOND DESIGN — from Inc. Magazine

companies have been focusing their innovation on design. But it’s time to raise the bar. Maeda says that entrepreneurs must move beyond design and into art—away from solutions and toward the “deep probing of purpose and meaning” that helps people understand where they want to go. Creating a product should become an act of helping people connect to their values:

In a world where breaches of integrity are more and more commonly revealed, holding on to those values is of the utmost importance to us. We want the products we buy to be made responsibly, sold truthfully, to have come from the mind of a human being just like us—not just from an algorithm.

In other words, people want to matter. They want to be treated with respect and have businesses focus on what they really want, not what the businesses want.
— Erik Sherman

Read the entire article here: