name ideation + tagline/url
print + marketing collateral
Design Brief Summary
Approachable + Friendly
Feminine but not exclusive
Not traditional western medicine
Healthy Life Bariatrics
Design Helm was approached by a leading bariatric surgeon who is in the development and planning phase of a unique and comprehensive clinical experience for patients seeking surgical relief from obesity. With a concept that has never been done before, the challenge was communicating such a unique idea to patients and doctors alike.
Design Helm performed url domain hunting, suggested the brand name, designed the identity, and is currently developing a brand system, marketing collateral, and website as well as info graphics to summarize the concept.