Sadaf Restaurant

 

Services

Brand Identity
Stationery Package
Menu + Promotionals
Exterior Signage
 

Design Brief Summary

Fresh / Healthy
Colorful / Vibrant

 

 

 

Sadaf Restaurant

Sadaf  (meaning *seashell* in Farsi) is the owner of a new restaurant concept in Los Angeles. Persian food establishments typically serve traditional dishes in a traditional environment. Sadaf wanted her new brand to reflect her new concept and put a modern twist onto a typically more traditional experience. Design Helm explored some of the staple ingredients that distinguish persian food from other cuisines: saffron, pomegranate, walnuts, and rice among others to create custom illustrations to use across brand elements. 

The bright saffron orange exterior signage cannot be missed when driving down Ventura Boulevard.

 

 

 

Business Cards, Menu + Promotional Collateral


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