Menu + Promotionals
Design Brief Summary
Fresh / Healthy
Colorful / Vibrant
Sadaf (meaning *seashell* in Farsi) is the owner of a new restaurant concept in Los Angeles. Persian food establishments typically serve traditional dishes in a traditional environment. Sadaf wanted her new brand to reflect her new concept and put a modern twist onto a typically more traditional experience. Design Helm explored some of the staple ingredients that distinguish persian food from other cuisines: saffron, pomegranate, walnuts, and rice among others to create custom illustrations to use across brand elements.
The bright saffron orange exterior signage cannot be missed when driving down Ventura Boulevard.