Strategy

 

The truly valuable work of a seasoned brand strategist happens before any design work begins.


Successful brand strategies are grounded in the truth of an organization, defined by its perceived authenticity and unique offerings.

We apply the art and science of brand development to build a strategic foundation that uniquely expresses the core of your organization. What is that foundation made of? 

a brand is not a logo…
not a corporate identity…
not a product…
it’s a person’s gut feeling about
a product, service, or company.

a brand is not what YOU say it is.
it’s what THEY say it is.
— Marty Neumeier, The Brand Gap

Brand Authenticity

Trustworthy
Believable
Well-intentioned
True-to-Purpose

Authenticity is built
on the customer experience. 

Brand Vitality

Talked About
Energetic
Fresh
Exciting

Vitality is built on a well-crafted
and compelling story.


 

Our Strategy to Build Your Strategy

Here is our process to build a vital and authentic brand, before any design work begins.

 

explore

the organization / culture / history
the key leaders
the team environment
competition / industry /  market
research. learn. gather.

engage

leaders / staff / customers / community
ask the right questions
listen. digest. 

discover

current brand & marketing strategies
what’s working, what’s not
communication challenges

identify

target audience
key competitors
key obstacles
key business capabilities
key opportunities 
strategy solutions that enhance the customer experience

 

 

define

mission/vision
core values
philosophy

heart & soul of the organization and a compelling brand story

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