Todd Christofaro Salon

 

Services

brand strategy
brand identity
stationery collateral
model casting
photo shoot art direction
website design
stop-action animation

Design Brief Summary

understated
elegant
subtle

visit toddchristofaro.com >

 

Todd Christofaro Salon

Todd Christofaro is a high-end salon located in historic Georgtown, Washington, D.C. The salon’s upper floor hosts a fine art gallery and the framed logo subtly reflects the space’s duality. The key phrase in this design brief was “subtle understated elegance” — a statement adhered to by the use of classic letterpress and blind debossed patterns.

Design Helm art directed a photo shoot at the salon and produced stop-action videos that are featured on the website homepage.

 

 

Brand Identity

Design-Helm_Todd-Christofaro-Logo.jpg
 
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Bag_MockUps.jpg
 

Website


Stop-Action Video 

Four stop action videos are featured on the homepage as fullscreen backgrounds. Take 25 seconds and checkout our favorite.
TURN UP THE VOLUME! 


Process


I am beyond excited for what you have done for us. Your work is so exactly what I wanted. You truly have exceeded any and all expectations. You are champions in your arena.
— Todd Christofaro

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