photo shoot art direction
Design Brief Summary
Todd Christofaro Salon
Todd Christofaro is a high-end salon located in historic Georgtown, Washington, D.C. The salon’s upper floor hosts a fine art gallery and the framed logo subtly reflects the space’s duality. The key phrase in this design brief was “subtle understated elegance” — a statement adhered to by the use of classic letterpress and blind debossed patterns.
Design Helm art directed a photo shoot at the salon and produced stop-action videos that are featured on the website homepage.